Photo Styling

Our photography is representative of a modern veterinary office. It should feature bright, clean studio photography, with happy clinicians and patients and playful poses. Backgrounds should be white or solid brand colors. Apply a rounded corner to photos whenever possible.

Use the photo bank attached below as a starting place for stock imagery.

Gradients

Gradients are another tool to communicate the Ignite brand. They can be used to bring interest to graphics by filling in the background. Gradients should never be used behind photography or any secondary brand colors.

Background Shapes

Background shapes can be used in any color combination. Incorporate them with bold copy layouts or use the shapes as containers for photography.

Stickers

Our stickers offer a playful nod to life in a veterinary clinic. Use the animal stickers to add interest to simple type layouts, or the Ignite icon to infuse more of our identity. Background shapes can be used as stickers that contain copy, feature callouts, or product certifications. Stickers should be in Nurturing Navy and Studio Light White when used over photography or gradients.

Use the working file attached below to build out your own copy stickers.